Sarah Palin: “The Undefeated” Coming Soon to a TV Near You


The Undefeated which opened in select cities ten theaters across the country, grossed $65,132, or $6,513 per screen on its first weekend  on opening weekend, July 15th. By comparison, that same weekend Horrible Bosses averaged $5,672. But Horrible Bosses was on 3,134 screens.

Math is hard, and statistics are made for spinning, but I kinda think overall Horrible Bosses did better…

On July 17th, Trevor Drinkwater, CEO of ARC which distributed The Undefeated told The Hollywood Reporter:

We expect word-of-mouth to keep ticket sales strong and we will definitely expand the film to a wider national audience.

This past weekend saw an abrupt drop-off; The Undefeated, while opening on four more screens, only averaged $1,713 per venue. Whoops! Total box office as of Sunday, July 24 was $101,000.

Time for Plan B: Video-on-demand and DVD, a tried and traditional route for any indie film.

ARC Entertainment, the distributor of “The Undefeated”…announced today that beginning on September 1st the film will be available to 75 million homes via Video on Demand and Pay-Per-View access through national and regional cable and satellite operators.

On October 4, ARC will release the DVD in an initial pressing of 250,000 units.

Glenn Bracken Evans, the film’s producer said:

This title is absolutely perfect for Video-on-Demand and Pay-Per-View backed by a traditional and significant marketing campaign. We are incredibly excited about having this film made available to the entire country earlier than expected. A traditional windowed release would not have allowed us to maximize viewership of this highly sought after film.

Look, independent movies have a hard time turning a profit, let alone documentaries, and political documentaries even more so. The Undefeated is a niche product. I wonder how The Undefeated filmmakers feel about the IRS argument made in a US Tax Court trial this March that

filmmaker Lee Storey could not deduct business expenses pertaining to her film Smile ’Til It Hurts: The Up with People Story because the primary purpose of her film (and by inference all documentary films) is to educate and expose, not to make profit, and that therefore documentary filmmaking is a not-for-profit activity

.
[HT Clusterflock.org]

Dual Palin Docs: Doppleganger Views of Sarah to Hit Screens

Movies-goers and politics junkies will have their eyes-a-poppin’ when The Undefeated hits theaters July 15th. Directed by Tea Party activist Stephen Bannon, the documentary features numerous Palin supporters giving rah-rahs about the former Alaska governor, which makes sense: Real Politics reports that while the defeated VP candidate

did not have any editorial role in the project, Palin facilitated access for Bannon and his film crew to key Alaskan defenders who were involved with the major achievements of her administration, and the filmmaker spent several weeks in the 49th state gathering archival film and conducting research and interviews for the project.

As of now, The Undefeated is scheduled to be released in markets such as Dallas, Denver, Oklahoma City, Orlando, Atlanta, Orange County, Phoenix, Houston, Indianapolis, and Kansas City; premiering in the state of Iowa as a warm up for the caucus. The film, according to CBS News political correspondent Jan Crawford, who has seen the full documentary is

an unabashed defense of the former Alaska governor that leaves the distinct impression her presidential candidacy not only is possible, but inevitable.

Meanwhile, guerrilla filmmaker Nick Broomfield has a Palin pic in the can. In the past he’s skewered Courtney Love in Kurt & Courtney, raised more than a few questions in Biggie & Tupac, and profiled Margaret Thatcher, dominatrixes, and serial killer Aileen Wuornos. According to a source close to Broomfield, who spoke to the Los Angeles Times anonymously due to the sensitive nature of the film, the yet-to-be-titled documentary features:

Palin’s parents as well as numerous ex-aides. Many of those people, the source added, describe her not as the likable repository of aw-shucks wisdom Palin likes to present but a more ruthless politician who has trampled over opponents and is now a potential presidential candidate.

The Times hypothesizes that Broomfield’s film will play festivals before getting distribution in the 2012 election cycle in which Palin will be a key player.

(photo: screen shot from Katie Couric interview with Palin)


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