Today I was in the car for a while this morning so I decided to see listen to Rush and learn just who is advertising on his show which airs on KFI 640 AM, home of the John & Ken Show and the highest rated radio station in the market, as of the November Arbitron rankings.
I begin my monitoring at 10:21 am, and the first commercial I heard was a national spot for Jeep vehicles, followed by an ad for an attorney, Robert Willard, and a business-to-business lead developing company Hoover’s, which ran ads three times during the hour and ten minutes I was in the car. Also in the block of ads, a SuperPAC ad for Newt Gingrinch; Blue Tax, a tax relief service run by attorneys; and the ap I Heart Radio, which advertises a lot on KFI.
Rush blathered for a while longer, then at 10:45 KFI traffic break came more ads: Glenn Beck for his GBTV.com (duh); Total Rewards, which gives you redeemable points for staying at certain hotels; and Lear Capital who are offering as a bonus the books, The Day After the Dollar Collapses, if you attend their seminar. Rounding it out, Quietus, the homeopathic anti-tinnitus medication.
Next series of ads right before the news at the top of the hour featured American Vision Window Repair (a steady advertiser on KFI) and Score Big Tickets who would give you a discount for typing in John & Ken as the discount promo code, rather than Rush (the typing in a show names is a regular feature for certain advertisers). Greenlight Loans and Charter Business(a support service) rounded out the top of the hour.
There were no more ads until 11:26, when Fletcher Jones Automotive, Aamco (voiced by KFI’s Bill Carroll), Lifelock and Hoover’s (for the second time) ran spots. Right before the 11:30 news, Rush read an ad for Hilldale College’s online course about the Constitution (a standard on his show), then Total Rewards, and Hoover’s once again (a much better ad than the previous two, where I had to strain to hear the name of the company).
So what did I learn from this? That Rush’s own company Two If By Tea™ wasn’t advertising during the times I was listening. That the majority of ads are ads I hear on KFI anyway, and that there seemed to be a lot fewer ads than normal. And most notably, the number of ads Rush voiced were gone–he was really good at them, seamlessly moving them into his dialog. Oh well.