And so it begins, the red carpet arrivals of stars, celebrities, and showbiz luminaries as they stroll down the Oscar red carpet. Due to Kodak filing for Chapter 11 bankruptcy, the Academy is
dropping mention of the venue as the Kodak Theatre at the request of the landlord, the CIM Group.
Kodak had paid approximately $72 million over a 20 year period for the rights, and dropping their name from the marquee–approved by a judge just two weeks ago–saves them $3.6 million annually. (Full disclosure: I own 100 shares of Kodak stock which I bought last month to show my support of this once great American company).
So now with the bejeweled and tuxedoed entering the Highland Hollywood Center, it’s time to see if anyone slips up and says “Kodak.” And just as importantly to prepare our bowls of cream for catty clothing comments and dish on the denizens of Hollywood.
Do you have your tiara and tails readied? Is the bubbly flowing and the caviar chilled? Let’s begin!