Louisiana-based Abita has brewed up a “charitable pilsner,” Save Our Shore, to benefit relief efforts in the Gulf sates impacted by BP’s Deeepwater Horizon disaster. Post-Katrina, Abita created Restoration Ale, with some proceeds going to hurricane recovery.
But the SOS’s sale is banned in two of the four states that will benefit from the sudsy funds.
Neither Mississippi nor Alabama can sell Save Our Shore Charitable Pilsner. The beer’s 7% alcohol content is above Alabama’s limit, while Mississippi has an even more arcane reason for prohibiting the SOS’s sale: The 22-ounce single container size is illegal. Weirdly, it’s perfectly okay to buy a case of 12-ounce beers all at once. math isn’t my strongest suit, but I think there is more beer in twenty-four 12-ounce bottles than in one 22-ouncer….
Abita is bottling SOS in the 22-ounce bottle because the larger size is more cost- and time-efficient. The 12-ounce bottles require three labels, one each for front and back and a third on the six-pack container, while the bigger bottles needs only to have information printed directly on the bottle.
Save Our Shore Charitable Pilsner retails for $5, and Abita will donate 75 cents to Gulf aid charities.