This video is the brain child of model Cameron Russell who spent two weeks and few hundred phone calls getting a gorgeous gaggle of models together to speak up and strip down about lowing carbon emissions from 390 ppm to 350ppm. To illustrate the point, they each shed 38 pieces of clothing and promise:

So this is what 352 parts per million looks like. If you want to see 350 parts per million, our natural state, then you have to get your politicians to act now.

Some environmentalists argue that even 350ppm is too high and not “our natural state,” but who knows what the models will do if we can get down to say 300 ppm…hey it’s worth a try if only for prurient interest.

[h/t Get Energy Smart Now!]