Before they were yanked from You Tube, fans of GM’s iconic muscle car the Camaro could watch two cute dudes soap down the vehicle’s hood and fenders, part of GM’s marketing one car to a number of sectors–and an  acknowlegement  of the LGBT community’s buying power.

 MSN’s Moneyblog explained the strategy:

Before the current restructuring, the car companies had enough models to make "a car for every purse and purpose," as long-time GM-president Alfred P. Sloan famously said. But not anymore. GM once had 11 brands, including international ones. It plans to shed or spin-off at least four. That means instead of having several cars for soccer moms in various income brackets and several other cars aimed at, say, young, childless men, the car companies must market the same car to both groups…

In the U.S., GM has tacitly supported online campaigns by homosexual Camaro fans. The YouTube videos were created by a Camaro enthusiast to promote "Gay Day at the Movies," a Los Angeles event featuring a screening of the new Transformers movie. Chevrolet supplied the vehicle used in the video, said company spokesman Adam Denison.

But GM’s plans may have run afoul of the types of guys who gave the mullet the nickname "Camaro," i.e.homo-hating, invective spewing dolts, who along with with despising same-sex couples, loathe Obama. Coments  on Moneyblog include:

What is wrong with GM?They must have a death wish to try to associate a potentially winner of a car with gays. Granted, there is a market but you will not lure enough of them away from their mini coopers."Camaro fastest wheels on the hershey highway"

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So much for ever buying a GM product EVER AGAIN!

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the person that sold this idea has got to be the greatest salesperson of all time . who in their right mind would use this marketing campaign . no wonder gm is under bankruptcy . only oboma motors .

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This is simply insane.  Shows how government functionaries run a car company.  Now do you want the same sort of people running your health care??

Maybe if you are homosexual, bi, trans, or otherwise confused………

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I wonder if this new Camaro will be fueled by Buttroleum?

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Yep, that settles the issue for me.  As if being owned by the Democrats and Union (oh wait, they’re the same entity) wasn’t enough to convince me to NEVER buy a GM or Chrysler vehicle, go ahead and openly pursue queers via advertising.  Good luck with increased sales.

However, the LGBTQ+A community has come back with some comments themselves:

I am gay and just happen to be a parts mgr for a Chevy Dealer. MY life partner and I ARE WAITING ON OUR 2010 CAMARO SS. THIS IS LONG OVERDUE AND IT IS ABOUT TIME THE GAY COMMUNITY WAS EMBRACED BY GM OR ANYBODY FOR THAT MATTER !!!

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 I can not believe you idiots! For one President Obama had nothing to do with GM marketing cars to gay americans. Dumbasses! Second if you stopped buying certain cars because gay people own them well you better get a bus pass. OH, wait gays ride the bus also. Homophobic jerks.

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What a bunch of intolerent redneck comments!!!  So they market to gays..so what….I saw a commercial once and it had BLACK people in it  OMG!!!!!  Seems like the STUPID REDNECK SLACKJAWS are the ones upset!!!! TOO BAD for GM since rednecks were the only people WHO bought Camaros!!!

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Why am I so not surprised that this brings out all the right wingnut redneck backwater haters, whom I STILL cannot understand have enough basic intelligence to operate something as "complicated" as the "internets"  

Be who you are, but when you start trying to act like being hetero is somehow superior, you’ve gone way, WAY too far.

I don’t care who produced it, it’s the best idea ever.  Normally I’d never consider such a car, but now I might just jump right on it!  Anyone selling wares with models or physical appeal should be 50/50 male female.  Period.

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 [H/T Jalopnik.com ]