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Holy Guacamole: Something’s Rotten with the California Avocado Board

California has been hawking avocados for decades as this commercial from the the 1980s featuring sultry alligator pear advocate Angie Dickinson shows. The ad was created and paid for by the California Avocado Commission, an Irvine-based, quasi-governmental board overseen by the California Department of Food and Agriculture and bankrolled by mandatory fees–2.6% of sales–collected from the state’s 6,000 avocado growers. The fees fund much of the commission’s $11.8-million annual budget.

The commission is charged with raising and maintaining the profile the iconic California fruit which faces competition with the lifting of  the ban on Peruvian imports of the Hass variety. The Hass, with its thick sturdy skin and long shelf life accounts for 95% of the state’s total commercial crop.  Much to the dismay of California growers, in 2004 President Bush lifted the 83-year long ban on Mexican avocados which began entering the US three years later.

But for several years, some members of the commission seem to have been busier pillaging the commission’s funds and than singing the praises of this strange fruit. According to the Los Angeles Times:

During the three-year audit period, the commission’s 18 employees used commission credit cards to run up more than $1.5 million in charges for "a significant amount of discretionary expenses that appeared questionable at best and even personal at times"

Along with $17,000 spent on gifts, meals and flowers to celebrate employees’ birthdays, employment anniversaries and other special occasions–plus massages, nail service, facials and body treatments for commission members and their families (shades of AIG!) during meetings at the Ritz-Carlton Laguna Niguel and at luxury spas in La Jolla and Del Mar in San Diego County –there’s this rather questionable expense:

An additional $39,000 purchased clothes at Nordstrom, Talbots, Ann Taylor and other stores that the commission dubbed "uniforms" after spending $8,700 to embroider the commission’s name and logo onto them.

Mark Affleck, the former president of the commission, spent  $17,000 of commission funds on permanent improvements listed on the commission books as "home office expenses."  The board currently is negotiating with Affleck to repay the commission money, commission board chairman Rick Shade told the LA Times.

Affleck resigned resigned from his $300,000-plus-a year as commission president last May after 20 years so he could "devote more time to his church."  You can read his essay here, on Saddleback Church’s site, where he has been a member since 1991.

Mike Reardon, who has 140 avocado trees in Fallbrook, a town in northern San Diego County told the Times:

It’s incredibly blatant. They’re supposed to be working for us and doing it with integrity and reasonable fees and costs.

Chairman Shade admits:

There’s going to be entertainment going on when anybody does marketing or sales. But massages and body treatments might be taking things too far.

  Spotlight
13 Responses to "Holy Guacamole: Something’s Rotten with the California Avocado Board"
dakine01 | Sunday January 11, 2009 01:04 pm 1

Is there really that much money in avocados? Whodda thunk it.


Raven | Sunday January 11, 2009 01:12 pm 2

Damn, and they are a buck a piece today!


SunnyNobility | Sunday January 11, 2009 01:26 pm 3

An additional $39,000 purchased clothes at Nordstrom, Talbots, Ann Taylor and other stores that the commission dubbed “uniforms” after spending $8,700 to embroider the commission’s name and logo onto them.

“Uniforms” suggests these were for employees. 18 employees – almost $3,000 per.

Lookin’ spiffy!


dakine01 | Sunday January 11, 2009 01:31 pm 4
In response to SunnyNobility @ 3

Have to say, having worked for years in a Men’s Clothing store, that those are some awfully pricey “uniforms.”

Top price for say five pair of khakis @ $50 per, 5 shirts @ $25 per, a jacket or blazer @ $100 and $100 for a pair of shoes and monogramming and that’s still under $750.


Teddy Partridge | Sunday January 11, 2009 01:36 pm 5

It all seems rather purpose-driven to me.


Hugh | Sunday January 11, 2009 01:43 pm 6

Good work if you can get it.


dakine01 | Sunday January 11, 2009 02:02 pm 7

Book Salon up at the Mothership Saving Energy Growing Jobs


MsAnnaNOLA | Sunday January 11, 2009 02:07 pm 8

I am all too familiar with these organizations after working for a similar type organization for nine years. They are all not this bad.

These issues should have been caught by the board of directors of the organization. The problem is if the board is not paying attention, these kinds of things can happen. They guy was the director for twenty years so probably everyone trusted him.

This is too bad because I am sure the farmers could use all the help they can right now. Keeping some of those mandatory fees would help them too.


Quebecois | Sunday January 11, 2009 02:26 pm 9

Stopped buying Haas a couple years back. They started importing Bruce type avocados at Jean-talon market in Montreal. I saw some bruce at my supermarket last month…

Guess that means that sales are going down. The uniforms will be less palinesque…


EdwardTeller | Sunday January 11, 2009 02:27 pm 10

I guess the facials were OK, if they were avocado facials, eh?

Great article, Lisa.

Is there a California Cucumber Board, a Walnut Board, etc….?

OK – can’t resist – a California Fig Board?


EdwardTeller | Sunday January 11, 2009 02:30 pm 11
In response to Quebecois @ 9

Guess that means that sales are going down. The uniforms will be less palinesque…

The uniforms will be less palinesque…also.

fixed it.


Quebecois | Sunday January 11, 2009 02:47 pm 12

Thanks ET. :-))


Kassandra | Sunday January 11, 2009 03:29 pm 13

Well, we DO have a free Trade agreement with Peru. Isn’t this what was supposed to happen?that the growers would be priced out of their own markets?

I believe Peru was one of the 5 or so free trade agreements Rahm Emmanuel helped Bush fast track before Bush’s fast track trade authority ran out…..

Sounds awfully FEMSish to me.


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